In this Growth Engine Pit Stop, I want to talk about event-based marketing.
The time of this recording is June 2018, we're a couple of days away from the World Cup.
It just got me thinking a little bit, really, about some of the successes that we've put in about marketing campaigns for our customers.
When the euphoria is up and for any of you guys who are old enough to remember when England won the World Cup last, it's about 50-odd years ago.
So, we try every year, every time the World Cup comes out we get the euphoria, we hope it's going to be this year.
Whether it's the Euros, whether it's the World Cup, but it's not just related to football, really.
Obviously, it could be Wimbledon for tennis, it could be Grand National, and these are just sporting events like Formula One and Silverstone.
I'm sure there's a lot of other events out there, charity events and St. George's Day, St. Patrick's Day.
A whole host of what are called calendar events.
Bank Holiday weekends, Small Business Saturday, all these types of things that people like American Express sponsor and such as.
So just wanted to share this quick video with you just to say give some thought in your business and what I recommend that you do is sit down, if you've got a marketing team they should be on this anyway.
If you're a smaller business and you don't, just sit down as a management team and sort of look through the calendar.
If you go to Google and search events of whatever year, 2018, 2019, if you're forward planning that far, and just look at each month.
Especially if you're in B2C, in retail.
It's a great way to sort of, align your marketing with marketing that's already done.
I want to share a real quick story that we did way back in 2000 and 2002 I believe it was.
Again, for you guys who are old enough to think about when the new Mini was released, in about 2001, 2002, and they had adverts all over the television, all over the radio with a Mini adventure.
That was their strapline.
There was a new Mini out, and it says do a Mini adventure.
They put this little sort of snippets on TV and radio.
I remember we did a radio campaign on Real Radio at the time.
We did a Mini adventure with Lease 360, which was our company at the time.
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