In this Growth Engine daily video, I want to talk about how you can leverage your brand by working with your local sports clubs.
I'm talking more of the sort of professional clubs, over the amateurs, although there's a lot to be said about working with the amateurs.
The reason why I'm talking about professional clubs is just purely the size of the fanbase.
I've got a real-life example to share with you, where we even got involved with Wakefield Trinity Wildcats, which for northern sort of Rugby League fans, you understand are a super league team.
If you think about it, try to get your message out there to a wider audience, to increase your reach as much as possible.
I just want you to think about whatever marketing budget that you've got, and maybe it's just worth picking up the phone to the commercial department of your local sports club.
If your local sports club is Chelsea or Manchester United or Celtic, then it may be an expensive play.
But for other clubs, certainly, whether it's Rugby League, there's some tremendous value to be had out of Rugby League clubs.
Certainly, the lower league football clubs and I'm sure, again, they're my two passions, football and rugby league, but I'm sure that there are tennis clubs.
Maybe not Wimbledon, but your tennis clubs or golf clubs, where they've got a big fan base.
They might have, if it's a golf club, they might have a thousand members.
Obviously, with Wakefield Trinity Wildcats, they got eight, seven, eight, nine, 10,000 people to home games.
So there's a lot of reaches there.
Of course, this is a paid sponsorship discussion.
But, here's a quick story.
Back in 2003, we got involved with the Wakefield Trinity Wildcats.
A big shout out to James Elston and David Longo, who used to run at the time the community department at Wakefield Wildcats.
They actually just totally encompassed us.
They said, hey, you're a Wakefield business, we heard you on Real Radio, and would you like to get involved with the Wildcats?
Being a bit of Rugby League fan, and my father-in-law, David, he's a massive Rugby League fan, actually coaches rugby league.
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