I want to talk to you about the epicentre of everything.
What I mean by the epicentre of everything is your ideal customer, your persona, or avatar.
So I was recently at a Yorkshire mafia networking event, where I spoke to a guy and I just said to him.
"So what is it that you do," and, "How to you help customers," and all the usual questions that you would ask.
The guy said he worked in Microsoft products and consulted around those.
And I said, "So, who's your ideal customer?"
He says, "Anybody who deals with or uses Microsoft products."
I hear that so much.
If you're sat here now watching or listening to this, and you're in the same boat, not Microsoft, by the way.
You're in the same boat where whatever you do, whether you fit roofs or design architecture, run a retail shop that sells baby clothes, anything in between.
If you're sat there with the same mentality, that anybody who, who being whatever you sell, you're seriously missing out.
Not only on a lot of customers, you've probably got a lower profit margin than your industry average.
You're probably missing a lot of business because your marketing ain't going to be on point.
So the epicentre of everything; let's just start with that.
That's the central part.
Everything that you do in your business, so from product development, the way you staff your business, certainly where you market your business, how you prospect for that, is going to start out or your ideal customer, whatever you want to call it.
For the rest of this video, we're going to call it a persona.
So what I'm going to do is, I'm going to put a link at the bottom of this and you can link over to a deep-dive training session that I've done on how to create and build your idea persona that's going to be so laser-focused and laser-targeted.
That actually you really start to move the needle in your business and start to get more, or attract more profitable customers to your business.
I'm just going to give you a quick overview in this pit stop video of what you need to be looking at.
Well first of all, you need to identify, obviously, what products and services that you sell are the most profitable.
If that's product X, let's just pick that one, or service X, then what you've got to look at, who is your most profitable customer that buys that product X?
Now, the way you would start with that is;
Maybe there's some existing customers.
I'd highly encourage you as you'll see in the deeper dive trend and on the other videos, to name them.
So if that's Paul, or Sally, or anybody else, give them a name.
Once you've started with that, I'm just going to run through now a quick bullet point checklist of the type of things that you should be looking at.
So first and foremost
Because if your business' values aren't aligned to theirs, it's highly unlikely they're going to connect with you in any emotional state, which means you're going to be less likely to close the business down or close the deal.
So once you've got that sort of done, I'm going to ask you to list out what are called where they hang out.
What I mean by that is, if you're putting your marketing out there, you need to be putting your messages in front of the eyeball, where they're actually at.
So do some research.
The SuccessHub team are on hand to help you every step of the way.
Leave us a comment on the blog below or use our preferred communication channel of Twitter to ask us a question using the hashtags #GrowthEngine.
We’d love to hear what stage you are at, what's on your mind, your plans, dreams and ambitions, or just what is holding you back? We promise to answer every message personally, no automated bots, we review every single message and either myself or the team will get your questions answered.
Visit the ResourceHub to access a wide range of audio, video, interactive and downloadable resources to help you on your journey.
We would welcome you as a subscriber to our TheOpenMike podcast on iTunes or GooglePlay or visit https://blog.thesuccesshub.io/podcasts to watch the podcasts with guest influencers from around the world being interviewed on their specialist subjects.
Also, you can watch and subscribe to our
#GoInbound, #GetInTheGame, #GoDoTheHustle, #GoMakeItHappen, and we look forward to serving you as a valuable partner in our #GrowthEngine community