In this daily vlog, whilst on this European vacation.
This is really day six, but we're going to count it as Day Three vlog, due to my little bit of an absence, and illness in Paris.
So what I want to talk to you today about is what is your business' magnet?
As I promised, with the people who read my blogs and follow my stuff, I'm just trying to sort of taking experiences from this vacation and share them with you and how you can apply them in your business.
Because sometimes they're not always obvious.
We sit there, behind these desks, or delivering what we deliver, or providing what we provide, and we don't always take time out to stop and think, and think, hey some real life experiences that we can really learn from.
So really that's what this is today.
I'm coming from the beach of Saint-Tropez in South of France, and this was our sort of magnet.
This is where we going to be for the next eight days or so.
Obviously, there are all the destinations in the world, the Caribbean, there's the States, there's the Middle-East, Australasia, Indonesia, all that type of stuff.
It really relates to your inbound marketing strategy.
I look back a couple of years ago, never really got South of France, took the usually opinionated sort of views as opposed to the factual approach that most people get which is.
Oh really expensive, and the French people are really rude, it's not that clean.
You can get destructive with that, so the first challenge I've got for you today is, what is your customer's perception of your business?
What is your customer's perception of your business?
What we chose to do over the last couple of years is we went to various destinations the year before last, and last year as well, but we started to take a look at the French Riviera.
We thought to yourself, well let's take a little bit of time out, let's research it, let's get some review sites, so let's look at all those types of things.
The end result is that you start to fall in love with something, and this is what I'm saying about your marketing strategy and your inbound marketing strategy.
Your customers today, they're researching things weeks, months, or even years ahead of actually getting the credit card out and making a purchase.
So if you're not putting out a strong message, if you're not putting out regular content, you're not speaking to your desired audience, then what are you doing?
Are you just existing?
If you look at the post I put out yesterday, it's about existence or affluence.
That's the first thing that I really want you to sort of have a think about.
The second thing is why should I, your prospective customer, be drawn to your business?
What is the magnetization you put out there that says, they come and check my shop out, or come and make an inquiry with our business?
As I mentioned earlier, I'm on the beach at Saint-Tropez, and I look around here, there are some awesome yachts, multi-million, tens of millions, hundreds of millions of pounds worth of yachts.
We call it the playground of the rich and famous and things like that, and that's the other side of bay anyway.
We're at the, maybe the more Econo-mer side of the bay, at the Port Grimaud, but that's what people come for, they come to see success, they come to see the yachts, they come to see for the climate, the weather, the culture, all that type of things.
So the second thing that I really want to put out to you really is, what is your magnet?
If you've got a pen and you can write reasonably quickly, try and take this down, if not re-wind the video.
What I'm going to pose to you is this question:
Why should I, your prospective customer, choose to do business with you over every and any other available option to me.
That's your magnet, that's why people come to you.
If you cannot answer that succinctly and quickly for your customers, they're going to move on.
People talk about five or six seconds on a website, to get your message across, well if they're meeting in person, and say, hey Mike, what is it that you do?
If you start wobbling on and saying, hey we've been in business 35 years, my grandfather started it, they're just not interested, they're going to tune out.
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