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#TheOpenMike S2:E13 - The Power of Direct Response Marketing, Selling & Packaging Oneself

By Mike Midgley Posted 25 March, 2019 In #TheOpenMike - EP29 - The Power of Direct Response Marketing, Selling & Packaging Oneself.

The Power of Direct Response Marketing, Selling & Packaging Oneself.

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In This Episode of #TheOpenMike

Hey and welcome to #TheOpenMike

On today’s episode we are going to be discussing a key topic for many entrepreneurs who are looking to break through especially as an influencer - and the Power of Direct Response Marketing, Selling and Packaging Oneself .

The need to stand out in any arena is key, to provide value in advance and to gain both a following that grows and with the respect of a community that sticks around is Jenga.

The considerable noise and continuous regurgitation of the same old content creates distrust and in the most exposes many who try and fake it.

I've never been a fan of fake it until you make it, authenticity is key and delivering your expertise and value in advance before looking to extract any value wins every time for me.

I’d be keen to hear your feedback as the audience on this matter and shoot us a message on Twitter using the #TheOpenMike and let me know your take!.

 I'm exceptionally proud and privileged to be joined on today's show by Heather Ann Havenwood, who is widely regarded as a top authority on digital marketing, sales coaching, and online publishing on business strategies.

Heather Ann has been named one of Top 50 Must Follow Women Entrepreneurs by Huffington Post.

Heather Ann has also been named Chief Sexy Boss™ (from her Amazon BEST SELLER book Sexy Boss™ How Female Entrepreneurship is Changing the Rule Book and Beating the Big Boys and others call her the 'Wizard Behind the Curtain'.

In 2006 Heather Ann started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months.  Welcome to the show Heather Ann - thanks for taking time from your busy schedule to join us from Texas today and sharing your expertise, how are you today?

 Watch the Podcast or Listen Below For The Full Interview

‘Be authentic, as an Influencer you need to provide more value than you extract to build and retain your audience - that's Influencer Jenga.- Mike Midgley

Heather Ann Havenwood
Heath Ann Havenwood

Heather Ann Havenwood, teaches coaches, experts, and service providers current online marketing and sales strategies to close the right clients, anytime they want.  

She is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies. Heather Ann has been named Top 50 Must Follow Women Entrepreneur's by Huffington Post.
Heather Ann Havenwood, teaches coaches, experts, and service providers current online marketing and sales strategies to close the right clients, anytime they want.  She is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies. Heather Ann has been named Top 50 Must Follow Women Entrepreneur's by Huffington Post.  

In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months.

In 2010, she started and grew an online newsletter publishing company from zero to 1 million in online sales, without a product.

In 2015 she did it again, from zero grew a weight loss supplement company to 1.5 million in sales in 18 months.

Catch Heather Ann on:

LIFBTW  INSTA

Also, check out Heather Anns websites at 

https://heatherhavenwood.com/

https://influencergrowthformula.com/

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About The Author
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Mike Midgley

Mike Midgley is an experienced entrepreneur and executive board professional with venture capital experience and a proven track record in high growth business strategies. Throughout his career, Mike has achieved successful six and seven-figure exits plus he has raised over £1.6m in Venture capital and franchised his businesses over 68 times. As a podcast Host, Keynote Speaker, Angel Investor, Executive Coach and Non-Executive Director, he provides a motivational ‘hands-on’ driven approach that is supported by an extensive skill set across the fundamental disciplines of business. Outside of his executive services, Mike still plays an active role as the a Growth Engine Architect within The SuccessHub's HubSpot Inbound Certified Partner Agency channel that supports High growth SME's and Mid Corporate / Enterprise clients. Mike is passionate about giving back to the community, he is an active Business Mentor for Doncaster Councils 100 Mentor Program, plus he contributes to the SuccessHub Community Program and Charitable work where he raises money for his favourite charity the NSPCC.

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