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#TheOpenMike S3:E8 - Inbound PR

By Mike Midgley Posted 12 August, 2019 In

Inbound PR

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In This Episode of #TheOpenMike

Hey and welcome to #TheOpenMike
On today’s episode, I'm excited to be covering a topic I'm currently studying hard on and that's Inbound PR.
Today's influencer guest is Iliyana Stareva is a Global Partner Program Manager at HubSpot and is the author of the book Inbound PR, Iliyana is based out of Dublin, Ireland.
Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry.  She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies.
When It comes to PR - there's so many definitions of exactly what it is, many are complex and Iliyana references this exact topic in her book and the simplest version she picks out was a quote from Jean Loui Gasse a former Apple exec and he covers PR this way.
“Advertising is saying you are good, whereas PR is getting someone else to say you are good”
This quote as Iliyana references strengthens the point that PR is concerned with organisational reputation and building meaningful and positive relationships between various audiences.

"In today's dynamic businesses, I often see exec's treating PR as an afterthought, when in fact, it should really be right up there on the frontline as part of your Inbound strategy." - Mike Midgley

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Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry.
She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies.
As the Global Partner Program Manager at HubSpot, Iliyana plans and executes major cross-functional change across the globe with her detail-oriented approach to project management.
Fluent in four languages, Iliyana worked with over 200 of HubSpot European partner agencies, specifically from the DACH and Nordic regions, and helped them grow their businesses with inbound marketing and position themselves as thought leaders in their
I love the approach Iliyana adopts an efficient, no-nonsense approach to her work and personal life, Iliyana has three principles that drive everything she does:
1. Always be learning
2. Always do your research
3. Always follow-through

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About The Author
TOM - EP40 With Iliyana Stareva Blog Header-min
Mike Midgley

Mike Midgley is an experienced entrepreneur and executive board professional with venture capital experience and a proven track record in high growth business strategies. Throughout his career, Mike has achieved successful six and seven-figure exits plus he has raised over £1.6m in Venture capital and franchised his businesses over 68 times. As a podcast Host, Keynote Speaker, Angel Investor, Executive Coach and Non-Executive Director, he provides a motivational ‘hands-on’ driven approach that is supported by an extensive skill set across the fundamental disciplines of business. Outside of his executive services, Mike still plays an active role as the a Growth Engine Architect within The SuccessHub's HubSpot Inbound Certified Partner Agency channel that supports High growth SME's and Mid Corporate / Enterprise clients. Mike is passionate about giving back to the community, he is an active Business Mentor for Doncaster Councils 100 Mentor Program, plus he contributes to the SuccessHub Community Program and Charitable work where he raises money for his favourite charity the NSPCC.